New Polar collection

Style is the true luxury everyone can afford.

When I think of eyewear, I think of something very personal: an expression of a character, a mood, an appearance that identifies the wearer, individuality. Our philosophy at POLAR is to combine experience, passion, creativity, and communication to make a fantastic product for everyone. We love change and our collections are ever evolving to always stay on top of trends, of colors and moods.

From small beginnings come great things

Today POLAR is a major player on the international eyewear scene, with a distribution network spanning the globe: a touch of Italy in all the corners of the world. Born in 1993 in the heart of the Italian Eyewear district, POLAR is the essence of Italian style. With 30 years of experience, an ever-attentive look at fashion and trends, POLAR today is the largest independent brand of sunglasses and eyewear. Through the passion of its team, a group of young and talented individuals, POLAR® creates the perfect balance of style, quality, and service at a competitive price.

Towards a plastic free world, POLAR goes GREEN

In 2021 POLAR stepped up its efforts to preserve our environment. POLAR® has always used a green approach behind the scenes, from recycling to reducing carbon impact derived from its operations, but in 2021 big steps have been taken to bring the fight to the front lines. The 2021 POP refresh has been built with the planet in mind: wisely using recyclable materials to produce recyclable items that minimize the impact on the environment, without compromising on quality and style. The second big step of 2021 was the complete overhaul of product packaging, with the same sustainability in mind.

A life full color

In 2021 POLAR brought a breath of fresh air with its new advertising campaign. Colorful, fun, and cool, it takes you straight into the summer. The focus is on our amazing SUPER POLARIZED® lenses and our clip-on line, with imagery reminiscent of Miami, palms and the good life of a summer spent with friends and loved ones. It’s a new direction for POLAR, that brings the brand closer to its audience and that has been featured on media worldwide throughout the year.

For the launch of its newest collection in 2022 POLAR chose to daydream of beauty: colors, art and history of Murano, Burano, and Venice. Iconic Italian locations to match the style and design of Polar’s eyewear: pridefully created in Italy.

The future is here with PLR

2023 has been a record setting year for POLAR. Record sales, collaborations with acclaimed designers, media appreciation, everything coming full circle.

The 2023 campaign continues to explore the beauty of Italy, with the splendid coastal town of Portofino, where mountains meet the sea in a unique scenery for POLAR’s newest collection.

And then there’s something new, different, edgy: PLR is a step into the world of super fashion, a capsule collection that is bold, extravagant, flashy. Yet it’s surprisingly easy, comfortable, and accessible. In true POLAR style.